Retail and consumer goods organizations have access to more information than ever, including financial data, point of sale (POS) data, inventory, and RFID data. Beyond purchase information, customer satisfaction and quality of service measurements are also critical to get a comprehensive understanding of customer concerns and demands. Companies are constantly faced with the challenge of growing revenue and profitability while building brand value, but it's not easy with intense global competition and rising material costs.
Winning companies are those that can deliver the right combination of quality and value to their retail channel and end customers. By aligning employee performance directly to customer satisfaction, retailers can ensure that they are best serving the needs of their customers.
Inquisite Survey and Inqusite EPM enable retail and consumer goods organizations to:
- Measure brand awareness and effectiveness
- Gain rapid customer and competitive insight
- Maintain and track supplier channel profiles
- Test new product concepts
- Conduct objective employee appraisals
- Assess training and development needs
- Align employee performance with customer satisfaction goals