NCCI's Market Research Process Receives Raves from Customers

wynn — Wed, 09 Apr 2008 15:31:00 GMT

Managing as many as 70 primary marketing research data collection initiatives a year, including customer satisfaction, employee satisfaction, communication and training evaluations, could seem daunting for many marketing research departments. But for Joyce Valley, market research director for NCCI Holdings, Inc., a clearly defined process delivers quality data and has earned her department a 9.6 (out of 10) satisfaction score from her internal clients.

The combination of a disciplined marketing research process and the Inquisite Survey System enables Joyce and her team to successfully manage her department's numerous research projects. She cites Inquisite's analysis tools, customer training program and customer support team (which also earns high satisfaction scores, most recently 96.4%) as key reasons for using Inquisite as her online data collection system.

A clearly defined marketing research process with established checkpoints at different stages in the process helps ensure our research delivers value to our clients and meets their requirements. Here, Joyce shares NCCI's Seven Steps for managing successful market research projects:

Project Planning and Design
Sample Generation
Data Collection and Field Work
Data Processing and Analysis
Conclusions and Report Preparation
Report Review
Research Deployment

Read the full article detailing Joyce's marketing research process here.

Whether your company has a market research department or you are the sole point person for managing surveys, a structured process can increase the effectiveness of your data gathering and data sharing. What challenges have you faced in your data collection process? What did you do to solve them?

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